What is the High Road?

Our strategy for a more equitable, sustainable, and democratic society

Getting off the Low Road

To understand the high road, it’s helpful to first define what we mean when we talk about “the low road”.

The low road is the path of convenience, greed, and contempt for others. It’s where people are treated like roadkill, the earth like a sewer, and democracy like a joke.

There are three predictable consequences:

Low wages and weak labor standards

make life difficult for workers, while ethical employers who provide decent wages and healthy working conditions struggle to compete. 

Lack of environmental protections

leave companies that want to protect the environment struggling, while low-road companies undermine these standards and externalize these costs.

Money and corporate priorities dominate

political decision-making, rewarding those with money, while putting a productive, equitable, and sustainable economy further out of reach. 

Our society seems resigned to building badly organized systems and indulging personal and corporate greed. The fundamental problem is our inability to imagine that something different is really possible.

There’s a better way. We can close off the low road and get on the high road.

Getting on the High Road

The high road is a place where leaders from government, the community, and business work together to identify inefficient systems, then innovate their replacements.

Those new and better systems can then be used to lift up workers, use natural resources and human capital more efficiently, and foster equity, justice, and democracy for all people. 

Audacious? Sure. Possible? Yes.

How COWS Helps to Build the High Road

Protect & Empower

workers and the environment

Build Alliances

…between firms, their workers, and communities to strengthen industry and extend opportunity.

Put Racial Justice

…at the center of training, economic development, and city planning.

Reimagine

…systems and develop new metrics to support smart, sustainable transportation systems.

Ready to join us?