Eric Sundquist, Mary Ebeling, Robbie Webber, Chris McCahill, Satya Rhodes-Conway, and Katya Spear. Modernizing Mitigation: A Demand-Centered Approach to Reducing Car Travel. COWS, 2018.
Traditional Transportation Demand Management (TDM) strategies are increasingly used by large employers and building owners to encourage the use of alternatives to driving – things like providing bus passes, bike share, and affordable carpooling. But most existing best practices overlook the role of local government decision makers, whose decisions on policy affecting local transportation options, planning and regulation of land use, structure and enforcement of fees, taxes and other financial signals can play a big role in increasing or decreasing vehicle demand.